Craig Raw and Jean Pierre Kloppers
By helping decision-makers make sense of public opinion in a post-truth world, BrandsEye proved their innovation as an industry-disruptor and was crowned the FNB Business Innovator of the Year 2017.
Widely regarded as the world’s only accurate opinion mining company, BrandsEye uses a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine data from online conversation for sentiment and the underlying topics. Through their unique opinion mining of social media, they were able to accurately call both Brexit and Trump’s victory – proving that meaningful, predictive insights can be gained from online conversation. The company’s mission is to help clients make insightful decisions informed by accurate and meaningful social, online, print and broadcast data.
Thanks to the partnership between FNB Business and Endeavor SA, Kloppers and Raw attended the Endeavor International Selection Panel (ISP) held in New York in September 2017. This offered them the opportunity to engage with a network of leading international luminaries and high-impact peer groups, giving them entry to international markets and access to networks to help them scale.